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MIDZOTICS: THE SHOTWELL CHRONICLES 🚗🐈 presented by @nuggnotes From Vallejo storefronts to meme-driven merch, Matt Shotwell flipped a DEA raid into a cultural brand. Midzotics made “mids” mythic—part outlaw archive, part redneck parody, part cannabis lifestyle. This is Shotwell’s story—where raids became riffs. ⸻ 🧠 What You’ll Learn: • How Greenwell Collective built ~9,000 patients by 2011 before the 2012 DEA raid collapsed in court • Why Discovery’s Weed Country made Shotwell one of the first dispensary operators on national TV • How Midzotics turned the insult “mids” into memes, merch & a Geo Metro mascot • Why rapper Riff Raff linked up to launch Riff Raff Exotics—kicking off with Boysenberry Bobcat + a theme song • How the brand grew into a multi-state footprint—Michigan, New Mexico, NYC & soon DC • Why podcasts & panels (Dr. Phil, James Loud, Ispire) helped cement Shotwell as a voice of the Prop 215 era • How parody branding (Lambo Geos, cats, US flags) became a lifestyle flex instead of chasing “exotics” • What Midzotics proves: that underdog energy, satire & hustle can outlast raids & regulations ⸻ 📦 mids don’t die. they multiply. — 🪴 Follow @nuggnotes on Instagram, YouTube & X for outlaw stories, brand blueprints & cannabis culture chronicles. 💬 Do you think Shotwell’s mids-first lane was parody—or genius marketing? #Midzotics #Shotwell #RiffRaffExotics #MidsMadeMythic #WeedCountry #NuggNotes