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Too many builders waste thousands on marketing that doesn’t work. The problem isn’t the ad, it’s the approach. In this episode, Sam McEwin joins Mick Hawes to break down what good marketing really looks like in today’s building industry. With over 15 years of marketing experience, Sam shares real strategies that help builders attract quality clients, build trust, and grow faster, without relying on gimmicks. 02:01 Introducing Sam McEwen and Biz Wisdom 02:56 Sam McEwen's Background in Marketing 04:29 Insights from the 2025 State of the Nation Report 07:17 Challenges in Builder's Online Presence 11:11 Importance of Building Relationships 16:56 Effective Advertising Strategies for Builders 26:44 The Role of CRM in Lead Conversion 28:24 Lead Generation and Nurturing 29:01 Importance of CRM Systems 29:46 Case Study: Successful Lead Nurturing 32:01 Marketing Platforms and Tools 33:24 Marketing Strategies for Builders 36:35 Current Market Trends and Insights 39:29 Future Recommendations for Builders 40:56 SEO and Online Visibility 🧭 Take a FREE Builders Freedom Readiness Scorecard: https://buildersfreedomreadiness.scor... 📞 Chat with Julie (Co-Director): 0409 176 148 📧 [email protected] 🎙️ Watch & Listen to The ToolShed Podcast: Video Podcast: https://shorturl.at/uyLbr Audio Podcast: https://podfollow.com/thetoolshed 📲 Follow Us: Instagram: / builders_business_blackbelt LinkedIn: / mickhawes Facebook: / buildersbusinessblackbelt If you’re ready to grow your building business the smart way, this episode will show you how. 71% of you watch but don't subscribe. If this content helps you, hit subscribe so we can bring bigger guests and better insights! #thetoolshedpodcast #builderscoach #buildermarketing #marketingforbuilders #constructionbusiness #buildingindustry #businessgrowth #marketingtips #constructionmarketing #builderbusiness #tradiemarketing #buildersbusinessblackbelt #australianbuilders #buildingbusinessgrowth