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This week we discuss Holiday Clubs with a Difference with Amy Cunningham, founder of The Strings Club. Amy outlines how she built a successful childcare business centred around music and wellbeing. About The Strings Club Amy launched her business in 2012 after hosting a small holiday camp for six children in Camden. Today, The Strings Club operates in 22 locations across London and the Midlands. Each one offers holiday camps where children learn musical instruments, enjoy creative workshops, and participate in activities like yoga and dance. The week culminates in a Friday afternoon concert where children showcase what they've learned. Key Business Insights Amy discusses the importance of slow, steady growth to maintain quality standards. She limits camp sizes to maximum 48 children and requires all team members to attend paid pre-holiday training sessions. Uniquely, free childcare for all staff members is provided, helping parents return to work without prohibitive childcare costs. The business maintains a strict no-screens policy, which has become a major selling point for parents concerned about children's screen time. Awards and Recognition Amy has won multiple awards including Female Entrepreneur of the Year (No Fear Awards), Birmingham Businesswoman of the Year, and silver at the Best Business Women Awards. She encourages entrepreneurs to enter awards for the validation, networking opportunities, and confidence boost they provide. Lessons Learned Amy candidly shares her experience with burnout and emphasises the importance of entrepreneur wellbeing, advocating for regular breaks and sustainable business practices over the traditional "no pain, no gain" approach. About Amy Amy founded The Strings Club in 2012, transforming a £1,000 Prince's Trust loan and a six-child Camden holiday camp into a multi-award-winning music education company now operating across 22 locations and inspiring nearly half a million children. A former violin teacher driven by music's power to build confidence and creativity, she's grown the business without external investment while championing flexible working and providing free childcare for staff. Her leadership has earned recognition including Start Up Business of the Year, Small Business Entrepreneur of the Year, and Female Entrepreneur of the Year. Amy continues expanding The Strings Club's reach, bringing music's transformative benefits to children UK-wide. Connect with Debbie at: https://thebusinessawardsshow.co.uk https://bestsmeawards.co.uk/ Connect with Amy: https://www.thestringsclub.org/ Facebook: / thestringsclub Instagram: / the_strings_club LinkedIn: / the-strings-club-limited YouTube: / @thestringsclub ____________________________________________________________________________ #businessawards #ukbusinessawards #womeninbusinessawards Founded in 2015 by multi-award winning entrepreneur Debbie Gilbert, the Best Business Women Awards are now considered to be one of the UK’s most prestigious awards for business women. The awards cover a wide variety of industries and recognise and reward female business talent. Our awards are all about recognising great female entrepreneurs and business leaders who are making a real impact on their industry. Any business woman who owns or is a partner in a business, is eligible to enter. We are open to any business type from sole trader to large companies. The business world is full of talented, tenacious and dedicated female entrepreneurs who not only run successful businesses but, in many cases, also juggle the needs of their families. Our entrepreneurial business awards are designed to recognise the achievement of these women across a wide range of business categories. This is about sharing your story with our judges, the triumphs, the challenges, and the achievements. Find out more about the awards at— https://www.bestbusinesswomenawards.com --We love to connect and share success on social media— Check out our channels here Twitter : / bbwomenawards Facebook : / bestbusinesswomenawards Instagram : / bestbusinesswomenawards LinkedIn : / best-business-women-awards -HASHTAGS- #bestbusinesswomenawards #businessawards #ukbusinessawards