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The Slovnaft brand, belonging, according to Forbes magazine, among the most valuable Slovak brands, has recently been modernized. One of the oldest and strongest domestic brands with a more than 60-year tradition has become a symbol of the development of the Slovak refinery and petrochemical industry. Its story is extraordinary. The brand was not established in a graphics studio, but directly in the refinery. The Slovnaft brand has been progressively modified during its long history; however, its basic features have been maintained. The last modernizing change was recently performed, in which the Slovnaft brand and its method of communication came nearer to other brands within the MOL Group. See the story of the Slovnaft brand and its new identity.