Why You Can’t Improve LTV Directly скачать в хорошем качестве

Why You Can’t Improve LTV Directly

LTV is often treated as a number. But it’s not a number. It’s a system. In this video, we introduce the new LTV Map in JetMetrics — a structured way to understand what really drives Customer Lifetime Value. Instead of asking “How do we increase LTV?”, this map helps you ask the right question: Is it frequency? Is it order value? Is it lifetime? Or is churn quietly increasing? The map is built on cohort logic. When you select a period, you’re selecting customers by their first purchase — and analyzing their full behavior over time. This allows you to see: whether customers are buying more often whether they’re returning faster whether order value is driven by price, quantity, or discounts and whether lifetime is shrinking before revenue reflects it Click any metric to open its Metric Story — trends, comparisons, breakdowns, and diagnostic context. Because LTV can’t be improved directly. You can only improve what drives it. If you're working with Shopify stores and care about sustainable revenue growth — this is for you. Learn more about JetMetrics: jetmetrics.io