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Understanding the client’s business is the foundation of effective social media management. If you skip this step, everything else you do as a social media manager will fail. In this video, I explain in very simple terms how to understand a client’s business before creating content or managing their Instagram and Facebook pages. This lesson is designed for complete beginners who want to work professionally with clients and stop guessing. In this video, you’ll learn: What the client is actually selling (offer clarity) How the business makes money The difference between short-term and long-term client goals How to define success for each client (not generic KPIs) The exact questions every social media manager must ask before starting work This training is part of a complete Social Media Management series focused on helping beginners become confident, strategic, and effective when working with real clients. If you’re new to social media management, freelance work, or managing Instagram and Facebook for businesses, this video will help you build the right foundation. Like the video, subscribe to the channel, and turn on notifications for the next lesson. #SocialMediaManagement #SocialMediaManager #BeginnerSocialMediaManager #SocialMediaMarketing #ClientManagement #InstagramMarketing #FacebookMarketing