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In this deep-dive episode of our Pricing Methodology Series, we break down Conjoint Analysis, a powerful tool used by top SaaS and product teams to uncover how customers value different features and what drives willingness to pay. You’ll learn: 1. What Conjoint Analysis is and how it works 2. When to use it (and when not to) 3. Pros and cons compared to simpler methods like Van Westendorp and Gabor-Granger 4. Common pitfalls and how to avoid them 5. A full case study from planning to implementation 6. How to extract actionable pricing and product insights Whether you're restructuring your pricing tiers, launching new features, or competing in a crowded market, this video will show you how to use conjoint analysis to make confident, customer-backed decisions. Chapters: 00:00 Introduction to Conjoint Analysis 01:20 Understanding Conjoint Analysis 03:04 Benefits of Conjoint Analysis 04:58 Types of Conjoint Analysis 07:01 Step-by-Step Guide to Conjoint Analysis 10:32 Interpreting Conjoint Analysis Results 13:59 Case Studies: Real-World Applications 18:55 Pros and Cons of Conjoint Analysis 21:49 When to Use Conjoint Analysis 24:08 Common Pitfalls and How to Avoid Them 27:18 Comprehensive Example: From Planning to Implementation 31:52 Conclusion Subscribe and turn on notifications to catch upcoming episodes on Gabor-Granger, MaxDiff, and more pricing strategies! Helpful Links & Tools 👇 Price to Scale Vol2.: https://a.co/d/9j8NMwU Free SaaS Pricing Assessment: https://www.getmonetizely.com/pricing... Book your 1:1: https://cal.com/akhilmonetizely/30min Follow us at: / monetizely Follow Akhil for more no-fluff pricing strategy: / akhilrex #conjointanalysis #pricingstrategy #saaspricing #productmarketing #b2bmarketing #marketresearch #customerinsights #willingnesstopay #pricingmethods #valuebasedpricing #pricingsurvey #quantitativeresearch #productstrategy #go2market #pricingtools #pricingframework #b2bsales #priceoptimization #pricinganalytics #productpricing