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In episode 753, Eric and Neil discuss the best way to write a cold email. Tune in to hear why you shouldn’t pitch someone right off the bat. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Best Way to Write a Cold Email [00:35] When Eric started emailing people, he would write epic novels. [00:53] It’s important that your emails are concise. No one wants to read a novel! [01:03] Make sure you personalize it in some way. [01:15] For instance, Neil like bottled water, so you could find a way to incorporate that into your pitch. [01:40] Don’t make a sales pitch, pitch a call or a smaller ask. [02:00] Neil has found that when you pitch in you very first email, it is so much harder to close or convert that customer. [02:07] Build a conversation. [02:22] Ask people for their feedback, then maybe get on the phone with them. [02:28] Ask if certain changes would sweeten the pot for the customer. [03:26] Build a relationship before you pitch your customer. [03:52] Most people fail at emailing because they pitch in the very first email. [04:07] Take the Neil Patel template and customize it. [04:20] Taking the extra step to personalize your emails will up your conversions. [04:33] That’s all for today! [04:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. —— ►Subscribe to my Channel: http://youtube.com/subscription_cente... ►Eric's Instagram: / ericosiu ►Growth Everywhere Instagram: / growth_everywhere ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digit... Leave some feedback: • What should I talk about next? Please let me know on Twitter - / ericosiu or in the comments below. • Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: • Growth Everywhere Podcast - http://www.growtheverywhere.com/ • Marketing School Podcast - https://www.singlegrain.com/marketing... • Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ • Twitter / ericosiu Support Neil's Channel: • / neilvkpatel ~-~~-~~~-~~-~ Please watch: "$300 to $3 Million in Less than 10 Years - What You Can Learn From This Restauranteur Prodigy" • How to Market a Business in the World's To... ~-~~-~~~-~~-~