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From the internet to generative AI (GenAI), technology has long played a key role in entrepreneurship. In this episode of INSEAD Explains Entrepreneurship*, Chengyi Lin, Affiliate Professor of Strategy at INSEAD, explores how the digital transformation of the economy is opening up countless opportunities for start-ups. Cutting-edge technologies including machine learning, blockchain and GenAI have catalysed many entrepreneurial ventures in recent decades. According to Lin, the abundance and accessibility of such digital technologies has democratised entrepreneurship. Given the crowded landscape, it’s vital for start-ups to find their niche and define their unique value proposition, and determine whether going the B2B or B2C route makes the most sense for them. The ability to pivot and remain agile is also crucial in a constantly evolving technology and business landscape, and can help entrepreneurs gain and retain a competitive advantage. Chapters: 00:00 – Why is entrepreneurship so important today? 03:15 – How have digital technologies helped the start-up ecosystem grow and flourish? 06:10 – What are some key digital technologies that have spurred entrepreneurial ventures in recent years? 08:27 – How can entrepreneurs scale their innovations efficiently and effectively? 10:31 – Which route should entrepreneurs take to scale their business: B2B or B2C? 12:36 – How can entrepreneurs become more technology-ready and set themselves up for success? *See all episodes of INSEAD Explain Entrepreneurship on INSEAD Knowledge here: https://knowledge.insead.edu/insead-e...