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📍 Book a 60-Minute Strategic Audit: https://www.insidetheproduct.com/prod... 🎯 Product Leader: Stop wasting resources as a Feature Factory. Start creating Business Impact: https://www.insidetheproduct.com/lead... #userpersonas #customersegments #productdesign As a product manager, product owner or product designer you have to make sure you have defined your user personas, or at least customer segments. This user personas will help you prioritize and plan, validate ideas or problems, focus and align your roadmap, so you can address your user needs and build solutions that have the biggest impact on your product and drive revenue to your business. 00:00 User personas of your product 00:32 Really understand your users, not just the industry they belong to 01:24 Focus on few user personas 02:12 In the future you can target different user personas 03:01 Defining user personas 04:08 How do they affect your product 05:22 How they affect your planning 07:27 Conclusion