Coca-Cola's Arnab Roy Exclusive On The Firm's Plans For Summer Season & Coke Studio Bharat скачать в хорошем качестве

Coca-Cola's Arnab Roy Exclusive On The Firm's Plans For Summer Season & Coke Studio Bharat

Coca-Cola has big India plans. Just a couple of months back, the soft drink major laid out it's 2023 roadmap. Storyboard18 caught up with Arnab Roy, Vice President, Marketing Coca-Cola, India, and Southwest Asia who delved deeper into the plans for the summer season and the cricket market. “Over the next, I would say two or three months are important and we are investing in our key passion points for our sparkling brands so that is going to continue. We are obviously in the IPL quite heavily partnering with Star Sports there. There is a lot of activation around our brands, both Maaza and Minute Maid Pulpy Orange. So overall, I think it's going to be important,” said Roy. Roy talked about the new avatar for Coke Studio, Coke Studio Bharat and their plans to extend it to different languages and regions. Roy also shared his thoughts on the revival of Campa Cola. “Coke Studio had to come back to India, I think it is one of the most powerful assets that we own worldwide. Music is one of the most important passion points in our core target segment. India has got so much music diversity across every state that you can have a Coke Studio actually in every state. So for me, it had to come back, it was a no brainer, I think we needed to identify the right way, the right model to come back,” he elaborated. Listen in. #cocacola #cocacolaplansforindia #IPL2023 #cokestudiobharat #campacola #cnbctv18 #businessnewstoday #businessnewstoday #businessnewsinenglish #sharemarkettoday About CNBC-TV18: India's leading business news channel, CNBC-TV18 offers the most comprehensive coverage of businesses, the economy and the financial markets. Catch all your favourite shows, exclusive videos, big-ticket interviews and more here. You can also connect with CNBC-TV18 News Online Catch the latest news: https://bit.ly/2YbpXBM Follow CNBC-TV18 round the clock: https://www.cnbctv18.com/live-tv/ Stay updated with all the market action in real time: https://www.cnbctv18.com/market-live/ You can also stay updated with all the latest news on-the-go with CNBC-TV18 Minis: https://www.cnbctv18.com/minis/ Subscribe to our Channel: https://bit.ly/3nvEcxf Like us on Facebook:   / cnbctv18india   Follow us on Twitter:   / cnbctv18news   n18oc_business