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Corporate Social Responsibility, also known as Environmental, Social, and Governance (ESG) is increasingly being discussed by those shaping the industry who are highlighting, amongst other things, the broader implications of cannabis cultivation and packaging waste. In this episode of High Fidelity we speak with Mika Unterman - Founder and President of Apical Ethical Cannabis Collective. Mika provides an overview of corporate social responsibility, how consumer values have shifted based on demographics of cannabis users and covers the major challenges implementing sustainability practices in the cannabis industry. Mika highlights how taking an ethical approach will have a positive impact on a company's bottom line and can help them save money long-term. To connect with Mika and register to the Apical Cohort visit: https://www.theapical.website/about-1 Register and subscribe to Cannabis 360: https://canna360.ca/