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My name is Mu. I’m a brand builder and film producer. For the past three years, I’ve returned to Copenhagen’s 3 Days of Design, each time for client work and discovered something new. Every visit reshaped how I see design, creativity, and what a brand truly means. In this vlog diary, I’ll take you inside my three years of evolving perspective as a brand builder in motion. From 2023, when Copenhagen Design Week began gaining international recognition, to today, as it stands at the center of the global design world. This is the not-so-ordinary life of a brand builder, told through the rhythm of one of the world’s most inspiring design cities. IG : / diaryofmu LI : / mu-tunc My agency I www.speaksfortrees.com Speaks For Trees helps brands create storytelling that raises startup valuations and turns founders’ personal brands into cultural forces. ––– Chapters ––– 00:00 Intro 00:38 Year ONE - 3 Days of Design 2023 I Norman Copenhagen, &Tradition, HAY, Verner Panton, Gubi, Audo Copenhagen, Ferm Living 05:03 Year TWO - 3 Days of Design 2024 I &Tradition, 101 Copenhagen, Norr11, Gubi, Louis Poulsen, Ferm Living, Norman Copenhagen, Verner Panton, HAY, Tom Dixon 11:30 Year THREE - 3 Days of Design 2025 I Dezeen Party, A-N-D, Gubi, Audo Copenhagen, USM, Kristina Dam, Miniforms, Ferm Living x Apartamento, Norr11, 101 Copenhagen, Parachilna, Petra Hotel, &Tradition, FRAMA, Norman Copenhagen, HAY, Louis Poulsen, Ferm Living 19:25 Saying Goodbye To Danish Brands