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Personal branding isn’t just for celebrities or influencers anymore. It’s quickly becoming a must-have for anyone who wants long-term career relevance and opportunity. In this episode of the Powerful Personal Brand Podcast, I’m joined by Andrew Stallings, founder of Athelo Group, an athlete marketing agency known for building enduring brands beyond the playing field. We dive into how personal branding for athletes and professionals has shifted from focusing solely on performance to being built around authenticity, purpose, and long-term impact. Andrew shares why personal branding should begin before you’ve “made it” and how chasing followers often misses the point. You’ll learn: Why personal branding starts earlier than ever, even before success hits How to build a personal brand that lasts beyond a single career phase Why authenticity beats polish, and relatability creates real connection The truth about vanity metrics vs. community-building How to treat your personal brand as a long-term asset, not a quick fix If you're an athlete, creator, or professional ready to think beyond short-term wins and social metrics, this conversation will help you build a more meaningful, future-proof personal brand. Personal branding done right opens doors long after the spotlight fades, and this episode shows you how to start. #PersonalBranding #PowerfulPersonalBrand #AthleteBranding #Authenticity #PurposeDriven #CareerGrowth Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand... For More Personal Branding Tips Check-Out: ✅ The 3 A's of Personal Branding • The 3 As of Personal Branding ✅ Podcast Tips for Host and Guest • Podcast Tips for Host and Guest ✅ Why Personal Branding is Important for Your Career Advancement • Why Personal Branding is Important for you... ✅ Common Myths and Mistakes of Digital marketing • Common Myths and Mistakes of Digital Marke... Let’s connect on LinkedIn! / clairebahn Follow me on Instagram! / clairebahn Say hello on Twitter! / clairebahn About Claire Bahn Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion. For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility. Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few. #personalbranding #personalbrandingtips #CEObranding #marketingagency