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This talk was given at a local TEDx event, produced independently of the TED Conferences. Past and Future from a 3D perspective... with a brand new concept of what the television of the future will be Now living in London, Dale Herigstad spent 30 years in Hollywood as a Creative Director for motion graphics in TV and Film. His work included designing the Minority Report UI. His mission has been to apply the principles of rich media design to interactive experiences. He began designing advanced interfaces for Television more than 20 years ago, and was a founder of Schematic, which was acquired by WPP in 2007. Dale has applied a critical eye to media consumption, looking at how we interact with screens, how we design hybrid content and more recently, how we design for "off-screen" media. His focus is on space as a key concept in current and future media, with virtual space and place being new frontiers, owned by the audience. He has an MFA from California Institute of the Arts and has four Emmy awards. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)