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From Operations to Sales and Back to Operations COO Forum Presenter Series Learn more at: www.cooforum.net Alignment between operations and sales is often discussed—but rarely achieved. When the two functions operate in silos, organizations feel the strain through missed expectations, customer friction, and growth that’s harder to sustain. In this COO Forum Presenter Series session, Randy Franklin brings a rare dual perspective shaped by deep experience in both operations and sales leadership. Having spent years fixing problems caused by poorly scoped deals—and later leading sales teams himself—Randy explores what truly happens at the intersection of execution and opportunity. This session examines how blending operational discipline with sales insight can unlock growth, improve customer outcomes, and create lasting value across the business. What You’ll Learn in This Session: • Why misalignment between sales and operations creates hidden friction • How operational precision and sales effectiveness reinforce each other • Where execution breaks down—and how better alignment prevents it • How leaders can create stronger handoffs between opportunity and delivery This session is ideal for: • COOs and operations executives partnering closely with sales • Leaders responsible for execution, delivery, and customer experience • Executives seeking more sustainable, aligned growth • Organizations struggling with deal quality, scope, or handoff issues Keywords COO Forum, COO, operations executives, operations leadership, sales and operations alignment, growth strategy, execution excellence, customer value, cross-functional leadership, sales leadership, operational discipline About Us We bring COOs and operations executives together to solve complex problems—supported by peer learning, practical tools, and shared experience. Our focus is on the real-world pressure points where strategy, execution, and organizational behavior collide. More resources for operations executives: www.cooforum.net