How NextRoll and HubSpot Power Smarter B2B Advertising with AI and Account-Based Targeting скачать в хорошем качестве

How NextRoll and HubSpot Power Smarter B2B Advertising with AI and Account-Based Targeting

In this episode of Up Your Stack, Noah Berk talks with Vibhor Kapoor, Chief Business Officer at NextRoll, the company behind RollWorks and AdRoll. Vibhor shares how their AI-driven platform delivers full-funnel, multi-channel advertising for B2B brands—and how their deep, bidirectional HubSpot integration unlocks high-impact targeting and attribution. You’ll discover how NextRoll identifies high-fit accounts, leverages a cross-device identity graph, and enables account-based marketing through machine learning and proprietary algorithms like BidIQ and InIQ. Vibhor also explains how RollWorks supports compliant advertising in a post-third-party cookie world and what’s next for AI in performance marketing. Looking to supercharge your ad performance on HubSpot? https://aptitude8.com/contact-us https://aptitude8.com/custom-hubspot-... #HubSpotCrossbeamIntegration #AccountMappingForPartnerships #B2BPartnerCollaborationTools #EcosystemLedGrowthStrategy #HowCrossbeamWorksWithHubSpot