This legacy brand ditched safe ideas. And won. скачать в хорошем качестве

This legacy brand ditched safe ideas. And won.

Legacy brands are moving again. Matt Repicky is showing how to do it from the inside. From tighty-whities to Savannah Bananas, we talk comedy, creative risk, employee creators, and why the brand website might not matter in five years. Skip to the bits you fancy: 00:00 – HI MATT // Why we’ve been internet friends and what drew us to his work. 03:05 – DREAM JOB TO DREAM JOB // From Barbie to shaping your role. 09:03 – STOP BEING PRECIOUS // The tighty-whities ad and lessons in being brave. 12:55 – EMPLOYEES AS CREATORS // 25,000 store storytellers. How to think about EGC (employee-generated content.) 17:12 – HARLEM GLOBETROTTERS OF BASEBALL // Why the Savannah Bananas made perfect sense even if most didn’t see it. 23:26 – RETAIL, COMEDY, CULTURE // A preview to Matt’s ANA talk and why humor fits Men’s Wearhouse now. 28:23 – RETROFIT INTO THE MOMENT // You can’t force culture. Meet it. 33:05 – THE SITE WON’T SAVE YOU // Why brand websites won’t matter in 5 years. 36:15 – WHY IRL STILL MATTERS // Service, tailoring, the suit-shopping ritual, and how people really shop. 38:28 – BRAND EXTENSIONS // How to do it right. 42:27 – QUICK FIRE // Three things every brand should do, biggest learning, dream collab, one word. Want more? The full newsletter has links and extra insights we didn’t get to in the episode. Read it on Substack: ingoodco.substack.com And don’t forget to like, comment, and subscribe. #MensWearhouse #BrandStrategy #LegacyBrands #RetailMarketing #CulturalRelevance #MarketingLeadership #GoodThinkingPod #SavannahBananas #CreativeRisk #BrandTransformation #MattRepicky #ComedyInMarketing #BarbieBrand #ChillFlex #RebrandingDoneRight