How Generative AI Is Changing Search and Brand Discovery in APAC | A CEO Perspective скачать в хорошем качестве

How Generative AI Is Changing Search and Brand Discovery in APAC | A CEO Perspective

How is generative AI reshaping how people discover, evaluate, and trust brands across Asia Pacific? In this executive conversation, Or Offer, CEO of Similarweb, sits down with Simon Kemp, CEO of Kepios and author of the Digital 2026 Global Overview Report, to unpack how AI-powered discovery is transforming search behaviour, user intent, and digital strategy across APAC. Drawing on real user behavioural data across search, generative AI platforms, websites, apps, and social channels, the discussion explains why traditional SEO is no longer sufficient, how AI-led journeys differ from search-led journeys, and what business leaders must do to remain visible and trusted in this new Gen-AI landscape. Topics include: • How generative AI changes search behaviour • Why AI does not replace search, but redefines its role • Desktop versus mobile AI usage patterns • Why AI-driven discovery signals higher intent • How brands should rethink visibility across AI, search, social, and marketplaces Designed for CMOs, digital leaders, strategists, and executives planning for data-led growth strategy. 00:00 – Why APAC Is Central to Digital and AI Adoption 03:30 – Is there a shift: Search to Generative AI 07:30 – How Generative AI Is Changing Search Behaviour 11:00 – AI Does Not Replace Search. It Repositions It 14:30 – Why Traditional SEO Alone Is Not Sufficient 18:00 – Intent, Trust, and AI Driven Conversion 22:30 – Why Websites Still Matter in the AI Journey 26:00 – Measuring Brand Visibility Inside AI Platforms 32:30 – Social Media, Apps, and Changing Usage Patterns 40:30 – Key Takeaways for Marketers and Business Leaders 43:00 – Why APAC Cannot Be Treated as One Market 45:30 – Mobile First Means App First in Many Asian Markets 48:00 – Marketplaces vs Direct to Consumer Strategy 52:00 – Why No Channel Ever Fully Dies 55:30 – What Leaders Should Focus on Next • What is Similarweb? Similarweb brings you the most trusted, comprehensive, and detailed view of the digital world – so you can outperform your competition and win your market. We support thousands of clients ranging from small businesses to global enterprises. Want to find out how Similarweb can help you grow smarter? Learn more: https://insights.similarweb.com/3B4s4LA • About our business solutions Similarweb Digital Research Intelligence – unleash the ultimate business strategy, with the freshest industry trends, competitive performance, and audience behavior insights: https://insights.similarweb.com/3B4izvy Similarweb Digital Marketing Intelligence – drive more traffic to your website and boost user acquisition across every marketing channel, with the most accurate web traffic data: https://insights.similarweb.com/3R6fwc9 Similarweb Sales Intelligence – sell smarter, with 360° ecommerce, publisher, and advertiser prospect insights that will help you crush your quota: https://insights.similarweb.com/3q2ziJI Similarweb Shopper Intelligence – discover what people buy on the world’s biggest marketplaces, and optimize your performance with the smartest consumer behavior insights around: https://insights.similarweb.com/3cAWdIN Similarweb Investor Intelligence – make better investment decisions, with the best digital alternative data available: https://insights.similarweb.com/3RmJyYM • Follow us on social LinkedIn –   / similarweb   Facebook –   / similarweb   Twitter –   / similarweb   Instagram –   / similarwebinsights   • Subscribe to this channel – https://www.youtube.com/user/SimilarW...