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Most career coaches don’t struggle because they’re bad coaches. They struggle because they can’t clearly explain why someone should choose them. In this video, I break down the 80-10-10 rule we teach inside our programs, the exact framework I used to scale a career coaching business past $100k/month without gimmicks or hype. If you’re stuck trying to “find your niche,” overthinking differentiation, or feeling like every other career coach sounds the same… this will give you clarity. Watch this video if… You’re a career coach struggling to define your niche You don’t know how to explain what makes you different Your offer feels generic or hard to sell You’re tired of reinventing frameworks that already work You want a clearer, more confident value proposition What you’ll learn: ✓ The 80-10-10 rule for creating a strong coaching niche ✓ Why 80% of your program should look similar to others ✓ How your personal story becomes a competitive advantage ✓ How to specialize your program without shrinking demand ✓ Real niche examples that increase perceived value and pricing ✓ How niches create better results and better marketing Resources: ➜ Download the FREE 80-10-10 Rule Work Sheet: https://www.opny.co/80-10-10-framework ➜ Apply to work with us if you want help building or refining your program: https://form.typeform.com/to/lcIi4nQM... Timestamps: 0:00 Why Most Career Coaches Struggle to Stand Out 0:48 The 80-10-10 Rule (Simple Breakdown) 1:45 The First 80%: What Every Successful Career Coach Does 2:49 The First 10%: Your Story, Experience, and Personal Brand 3:52 The Last 10%: Your Niche and Specialized Value 4:26 Real Examples of Niches That Increase Value 8:26 FREE Resource!! LET’S KEEP IN TOUCH Instagram: / itsdanielbotero LinkedIn: / thedanielbotero TikTok: / thedanielbotero DISCLAIMER The information shared in this video is for educational purposes only. Viewers should evaluate their own business decisions and assess potential risks. Nothing here is a guarantee of results. Your outcomes may vary based on your effort, experience, and market conditions.