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A business case for circularity in the Swiss luxury watch industry The Creative Hub will discuss the benefits of a circular economy versus a linear approach and how closed loops can be implemented in production and operations. After an introduction on circularity, I will invite ID Genève on stage to share their experience with circularity and we will discuss the business case of this promising model (cost, efficiency, eco-responsibility) and how to apply it to luxury. The talk will be as interactive as possible with materials at the disposal of attendees for ‘touch & feel’. Since circularity is still a new topic in the industry, we will let participants ask regular questions and will interact with the crowd. Attendees will leave educated on the topic and hopefully with a better opinion of recycled materials as well as with actionable suggestions for implementation. Speakers: Nicolas Freudiger, CEO - ID Geneve Watches Sebastien Cretegny, CEO - Movo Partners Follow us on: Instagram - @DubaiWatchWeek Website: www.DubaiWatchWeek.com TikTok: DubaiWatchWeek We would love to hear from you! Leave your comments below and join the conversation.