How Hopson Lumber Uses Reels & Authentic Video Marketing to Grow Their LBM Business скачать в хорошем качестве

How Hopson Lumber Uses Reels & Authentic Video Marketing to Grow Their LBM Business

How can lumber yards and building material dealers use social media to grow their business? In this episode of LBM Talk Social Media, Sally Lacey sits down with Nancy Wischmeier, Vice President of Hopson Lumber, to discuss how a fourth-generation, family-owned LBM business is using Instagram Reels and short-form video marketing to strengthen relationships and drive real results. Nancy shares how authentic, behind-the-scenes video content is helping Hopson Lumber connect with both contractors and homeowners, why pushing professional boundaries (just enough) can increase engagement, and how consistent, people-focused content builds trust in a relationship-driven industry. If you’re an LBM dealer, lumber yard owner, building supply marketer, or contractor looking to modernize your marketing strategy, this conversation offers practical insights you can apply right away. Topics covered: Social media marketing for LBM dealers Instagram Reels for lumber yards Authentic video marketing strategies Building trust with contractors and homeowners Creating engaging content without sacrificing professionalism Check out our sponsor ProVia at https://www.provia.com/doors/! Subscribe for more insights on social media marketing for lumber and building material businesses, and visit LBM Journal for additional industry resources. 00:00 – Intro & episode overview 04:06 – Building a stronger online presence 05:37 – Why Reels and video matter for LBM dealers 07:21 – Letting engagement data guide content strategy 09:17 – Authentic content vs. direct selling 13:29 – Testing trending audio & pushing boundaries 17:17 – Customer collaborations & before-and-after videos 23:05 – Social media goals: growth, trust & results