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As companies grow, organizational culture often derails — even under strong leadership. This video is for experienced leaders, CEOs, and executives who know what to do, care deeply about their people, and have built successful organizations — yet feel company culture slipping as the business scales. Growth creates pressure: more people, more layers, more complexity. And when leadership attention shifts, culture drifts. In this video, we explore: • Why organizational culture breaks during rapid growth • How leadership presence changes as companies scale • Where trust, alignment, and accountability begin to fade • How strong leaders can realign culture without slowing growth Culture doesn’t fail because leaders are weak. It fails when growth outpaces intentional leadership. If you’re leading a growing company and noticing disengagement, misalignment, or cultural fatigue, this video will help you identify where culture is breaking — and how to bring it back by design. At what stage of growth did culture feel hardest to maintain? Are you leading a growing company and want to strengthen culture without slowing growth? Connect here: Website: https://alexandrthoric.com/ LinkedIn: / alexandr-thoric Email: info@alexandrthoric.com #leadershipculture #organizationalculture #companygrowth #ceoleadership #leadershipgrowth