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Most local business owners mess this up—and it’s killing their local SEO.** If you build pages for neighborhoods or points of interest in your city, but they don't connect back to your services… Google sees no reason to rank them. For years, SEOs pumped out “orphan” location pages that listed parks, landmarks, museums—without tying them to what the business actually does. That trick stopped working. Here’s what works now: Build real location pages — one for each area you want to target. Add geo-relevance by including images and links from Google Business Profiles of actual nearby sites. Use phrases like “serving the Downtown Mall in Charlottesville” so Google knows you're tied to the area. Don’t spam neighborhoods or link out to random places. Just list them. Mentioning them signals relevance without looking spammy. Put the points of interest at the bottom of your location pages. Users don’t come for that, but Google reads them. You’re not trying to manipulate the algorithm. You’re helping Google understand that your service is connected to real places people search. This builds trust. This helps your maps ranking. This gets you more local customers. Want to rank in more neighborhoods? Make each location page count. No fluff, no filler. Your competitors probably won’t do this. You will. Hit follow if you want more SEO tips that actually work. https://webdesignfortradespeople.co.uk