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In this discussion, Aideen Hopkins and Natalie Robson explore EER Middle East’s Cultural Awareness Programme in Saudi Arabia and why cultural understanding is critical to a successful relocation to the Kingdom. They highlight the cultural, social, and workplace nuances expatriates and organisations must be aware of when relocating to Saudi Arabia, and how structured cultural awareness support helps individuals and families integrate more smoothly, avoid common challenges, and build confidence from day one. This conversation is particularly valuable for employers, HR teams, and assignees relocating to Saudi Arabia who want to ensure a compliant, respectful, and successful transition. Topics covered include: Why cultural awareness is essential for Saudi Arabia relocations Overview of EER Middle East’s Cultural Awareness Programme Social, business, and workplace considerations in the Kingdom Common cultural challenges and how to navigate them How cultural preparedness supports long-term relocation success