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Featured guest Jared Mirsky, CEO/Founder of Wick and Mortar, delves deep into the world of marketing and branding within the cannabis industry. In this interview, Jared discusses everything from the challenges faced while trying to promote a cannabis brand, to why being different is vital to truly setting your brand apart from others within the cannabis space. Wick & Mortar Website: https://www.wickandmortar.com/ What is Wick & Mortar? (0:44) Why did a branding agency re-brand? (2:00) The challenges with marketing and advertising cannabis content on social media (4:45) Using LinkedIn to build your cannabis business (6:58) Wick & Mortar picks up Aurora as new account (8:25) How to approach packaging, branding and advertising as the cannabis industry becomes more regulated (13:03) Grow your brand and increase engagement on LinkedIn by asking other businesses/future customers for feedback (15:02) The biggest branding opportunity cannabis companies can take advantage of is being different. i.e. Gillette vs. Dollar Shave Club (17:12) One of the most clever cannabis brands created by Wick & Mortar - “Rebel Spirit” (20:50) Legacy growers’ market share is shrinking because they’re losing the “brand loyalty” battle with newer brands coming to market (23:04) Hosted by: Boveda’s Scott Swail and Lance Lambert at the 2018 Lemon Haze Convention & Comedy Festival in Tacoma, Washington (Where in the world is Drew Emmer?)