Amazon Influencer Program tips for beginners (and veterans). Do these now for better videos. скачать в хорошем качестве

Amazon Influencer Program tips for beginners (and veterans). Do these now for better videos.

Me and my brother discuss what we have leaned from our years of experience being in the Amazon Influencer Program and posting on YouTube. Video Summary: Starting Anew in the Amazon Influencer Program Tyler's Approach: Quantity and YouTube First Focus on publishing a high volume of videos quickly. Tyler posted around 700 videos in his first six months while working full-time and raising four kids. If starting over, prioritize publishing videos to YouTube first, even as an Amazon Associate, aiming for 500 videos as quickly as possible. The immediate earnings from Amazon were motivating, unlike the slow returns often seen in blogging. McKay's Approach: Quality, Expertise, and YouTube Traction Identify products you genuinely love and consider yourself an expert on. Focus on creating decent, high-quality videos for YouTube to gain traction. YouTube channels facilitate easier access to products and opportunities, with brands reaching out directly. The correlation is to go "full steam ahead" on YouTube simultaneously with Amazon. Improving Video Quality and Style Tyler's Evolution: Efficiency and Jump Cuts His style hasn't dramatically changed, but the time taken to create videos has significantly reduced due to improved editing speed. He uses Adobe Premiere Pro, employs keyboard shortcuts (X to cut, Z to cut prior, auto-move timeline), and intentionally uses jump cuts to remove "ums" and pauses. He can visually identify "ums" on the audio line for quick removal. High-effort videos still take time but are now completed in about half the original time. McKay's Video Review and Key Takeaways Microwave Cover Video (older): Critique: Too much introduction (12-20 seconds) before showing the product in action. The camera was too close. The main function (in-microwave use) was shown too late (1 minute 19 seconds in). Improvement: Start immediately with the product's main function. Cut out lengthy introductions. Answer viewers' immediate questions about the product. Add segments addressing durability (e.g., dishwasher performance, long-term wear). Slushy Machine Video (successful): Success Factors: Starts immediately with the product in use (B-roll). Shows the host briefly (2 seconds) for authenticity. Focuses on B-roll demonstrating usage and results. Addresses a key question: "Can you make ice cream?" and teases the answer, delivering it at the end. Key Learnings from Analytics: Viewers were interested in button interface and results (ice cream making). This data helps inform future video content. General Improvement Strategy: Think about the viewer's immediate questions about a product. Show or tease the answer to that question at the very beginning with B-roll. Prioritize B-roll over showing the host's face, but appear occasionally for authenticity. Future Strategy: Adapting to Program Changes Tyler's Pivot: Quality over Quantity for On-Site Sales His income shifted from mainly on-site sales to Creator Connections, but he emphasizes the importance of choosing the right products for Creator Connections. Focus on higher-ticket, evergreen products that generate long-term sales. Create higher-quality videos with better hooks to avoid wasting viewers' time. One good video is better than 20 low-content ones. Experimentation showed that 1000 low-effort videos yielded subscribers but not consistent evergreen views. Future strategy: one good video per month instead of 50 low-effort videos. McKay's Pivot: High-Quality YouTube Content for Off-Site Traffic Since his niche (electronics) offers low commissions, he relies heavily on Creator Connections. If Creator Connections disappeared, he would focus intensely on YouTube success. Create high-quality, evergreen content that ranks high for specific product searches (e.g., "Bluetooth headphones," "mini PC"). This drives off-site traffic to Amazon, which offers better commissions than on-site sales. Aim to hit Amazon bonuses by driving significant sales through high-quality, selective YouTube content. Key Insights Both brothers highlight the life-changing potential of the Amazon Influencer Program when approached strategically. The balance between quantity and quality is crucial; while initial quantity can establish presence, sustained success leans towards higher quality and strategic content. Leveraging YouTube analytics to understand viewer interest can significantly improve video effectiveness. Adapting to potential program changes involves focusing on evergreen, high-value content and diversifying income streams (e.g., YouTube monetization, higher off-site commissions). Practical Value For Beginners: Start with products you know well. Consider a high volume of initial videos. Integrate YouTube content creation from the start.