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Multi-touch attribution

In this informative video, Jeremy Sacramento, Content Manager at Dreamdata, delves into the world of multi-touch attribution and how it revolutionises the way marketers measure the impact of their marketing efforts. Unlike single-touch models, multi-touch attribution recognises that every customer journey involves multiple touchpoints with a brand, from ads to social media posts and more. We explore different attribution models, such as linear, position-based, time decay, and data-driven, revealing how each distributes credit for conversions. By adopting multi-touch attribution, marketers gain invaluable insights into the role of each marketing activity in the customer journey, enabling data-driven decision-making, campaign optimisation, and a deeper understanding of customers. Join us to unlock the power of multi-touch attribution and transform your marketing strategies. For more on all things B2B marketing follow Dreamdata on:   / 28097934     / dreamdataio   #attribution #b2bmarketing #pipelinestages #gotomarket #customerjourney #b2b #multitouch