How Law Firms Use Google Ads to Poach Your Leads | Digital Marketing | Lunch Hour Legal Marketing скачать в хорошем качестве

How Law Firms Use Google Ads to Poach Your Leads | Digital Marketing | Lunch Hour Legal Marketing

Lead thievery! How on earth could your competitor’s ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Having a competitor’s brand in your ad is some super shady lawyer marketing and violates Google’s trademark policies, but it still happens. What’s the deal? Gyi and Conrad talk about the ins and outs of brand conquesting, how it should be viewed under lawyers’ rules of professional conduct, and whether this kind of dirty campaigning is actually successful for the law firms who engage in it. The News: 🍟 If you’re amongst the crowd of laid off federal lawyers, Ben & Brian Glass are offering their assistance in helping you start your own gig. (2:51) 🍟 The Diversity Update from Google might be causing a drop in your organic results. (3:51) 🍟 Everybody’s noticing an uptick in AIOs in legal, so—yay! (5:03) 🍟 ‪@Lawyerist‬ Podcast with Gyi and Conrad is coming soon! (6:13) ❓ Have a question you'd like answered in the show? Leave it in the comments below! Subscribe to the podcast on: Apple: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/1hXo3la... Youtube:    / @lhlm   Your favorite podcast app: https://listen.legaltalknetwork.com/L... The Bite - LHLM Newsletter: https://legaltalknetwork.com/lhlmemail/ Let's connect: Gyi on LinkedIn:   / gyitsakalakis   Conrad on LinkedIn:   / conradsaam   LHLM on LinkedIn:   / lunchhourlegalmarketing   TikTok:   / lhlm.pod   Instagram:   / lunchhourlegalmarketing   Threads: https://www.threads.net/@lunchhourleg... ————————— Lunch Hour Legal Marketing is part of the Legal Talk Network. Find more great legal content at https://legaltalknetwork.com/ #googleads #marketing #law #lawyermarketing 0:00 Introduction 2:42 Legal News: Federal Layoffs, Diversity Update, Lawyers in AIOs 7:09 Brand Conquest Ads in Google Pay-Per-Click 11:47 Using Google to Violate Google’s Policy 15:20 Is this okay? 17:55 Is Brand Conquesting Recommended?