session 3: Conducting focus group discussions скачать в хорошем качестве

session 3: Conducting focus group discussions

In this video, participants will learn and practice essential skills for conducting effective focus group discussions in qualitative research. The session introduces key steps involved in constructing and organizing focus groups, including planning the discussion structure and preparing questions that encourage meaningful conversation. Viewers will also learn techniques for moderating group discussions, facilitating balanced participation, and asking clear, effective questions that generate rich insights. The session highlights the importance of strong note-taking practices to capture important themes, observations, and participant perspectives during the discussion. In addition, the video addresses common challenges that can arise in focus groups—such as dominant participants, quiet group members, or off-topic conversations—and provides strategies for managing these situations effectively.