Collette Lux: From the BBC to Big Brand Challenges in Complex Sectors скачать в хорошем качестве

Collette Lux: From the BBC to Big Brand Challenges in Complex Sectors

Ever wondered how to build a brand that stands out in the chaos of complex, decision-heavy organisations? In this episode of UnEDited, Ed sits down with the brilliant Collette Lux, Chief Commercial Officer at VTCT, with a portfolio as impressive as it is inspiring: Unilever, the BBC, King’s College, and UCL. She’s been everywhere, seen everything, and got the T-shirt. Collette shares how she’s applied lessons from big commercial players like Unilever to the risk-averse worlds of education, not-for-profits, and skills organisations. From crafting iconic campaigns at the BBC (Perfect Day, anyone?) to reframing brand identities at King’s and UCL, she dives into the art of cutting through red tape, selling bold ideas to cautious stakeholders, and building marketing teams that actually deliver results. Expect a crash course in navigating politics, proving the value of marketing to sceptics, and why you should always treat everyone in the room (even the photographer’s assistant) like they’re the future CEO. Packed with practical insights, straight talk, and a few laughs, this episode is your ultimate guide to taking on those “big brand challenges” in even the toughest environments.