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Whether you have been a sign shop owner for many years or if you are thinking about getting into the business, the biggest issue that the industry has is pricing. Pricing can be the one thing that kills you in the business. The knowledge that comes with accurately pricing your services comes directly from your costs. Sales minus expenses = profit. Meaning you cannot begin to offer your clients prices without knowing how much it costs to do the job and to operate your business. Many shops leave overhead out of their pricing. In this video, we'll go over the 2 basic rules of thumb for pricing your services for your company. #shopvoxpricing #signpricing #chargetherightprice #profitablepricing Shoprate Calculator: Step 1: Log into your shopvox PRO account. Step 2: Click on the business name at the top left of your screen. Step 3: Find "Setup Wizard" Step 4: Click on "Calculate Burden Rate" in the left column. Step 5: Enter all the criteria in Yellow. Step 6: Add all of your Business expenses. Step 7: Answer all the questions to the best of your ability. Then you will get your shop rate cost and a suggested shop rate price to charge.