Creative Integrity - How Leading Brands Are Rethinking Agency Partnerships скачать в хорошем качестве

Creative Integrity - How Leading Brands Are Rethinking Agency Partnerships

🌱 A look back at a milestone event for ethical brand procurement In this webinar, leading voices from ethical communications and climate sectors explored how brands are realigning their agency partnerships with values on climate, integrity, and equity. 2025 marked a tipping point: over 75 health bodies representing 12 million professionals pledged to stop working with agencies linked to fossil fuel companies, accelerating the shift toward ethical procurement. 🚨 The era of “business as usual” in marketing and PR was over. Values-led creative partnerships are redefining what’s possible and showing how brands can future-proof their collaborations. 💪 Hosted by: Global Climate and Health Alliance & Creatives for Climate Featuring speakers: • Shweta Narayan, Campaign Lead at Global Climate and Health Alliance • Ece Eyisoy, Programme Director at Creatives for Climate • Faye Holder, Programme Manager at InfluenceMap • Lucy Shea, Group CEO at Futerra • Alexis McGivern, Head of Stakeholder Engagement at Oxford Net Zero • Duncan Meisel, Executive Director at Clean Creatives • Stephanie Klotz, Strategic Communications Advisor, Climate-KIC • Dr. Edward Maibach, Director of Mason’s Center for Climate Change Communication What we covered: • Why we’re here: the ethical procurement challenge and practical tools for brands. • Climate disinformation & industry complicity: how PR and advertising have historically spread misinformation and why brand choices matter. • Signals of change: risks and opportunities for choosing fossil-free service providers, including legal, reputational, and talent-related considerations. • Creativity isn’t neutral: how agencies taking a moral stance creates commercial and societal impact, and why values influence client and creative standards. • Finding values-aligned partners: Introduction to Brief-Match Making and examples of ethical partnerships in action. • Voices from the field: highlighting why 75+ health bodies dropped fossil-affiliated agencies and what this means for brand trust and impact. • Next steps & call to action: How to join the Ethical Agency Alliance, use the Brief-Match service, engage procurement teams, and commit to the Break the FF Influence pledge. Join the movement and connect with the community: https://www.creativesforclimate.co/join