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#108

Building an effective community of interest requires savvy, street smarts, a good story, and data. This episode of CXOTalk explores the relationship between storytelling and community, using data and analytics to understand the market and drive user engagement. Most importantly, communities should spark concrete action and specific results. Our guest, Joe Trippi, is a pioneer using data-driven narratives to build grassroots political and corporate communities. His work on the Howard Dean campaign helped mobilize $50 million in donations, most of which were under $100. Trippi documented his experience and lessons in the book, The Revolution Will Not Be Televised. Today, he runs Trippi & Associates, a "full-service creative agency that produces award winning television ads and builds comprehensive, digitally-powered communications campaigns for brands, non-profits, and political campaigns" Throughout our discussion, ask Joe his advice by joining the conversation on Twitter. Use hashtag #cxotalk. CXOTalk brings you live conversations on leadership, innovation, and transformation with people shaping the future. Your hosts are Michael Krigsman and Vala Afshar. Learn more at https://www.cxotalk.com/build-communi... ------------------ Check out all the CXOTALK episodes: https://cxotalk.com/episodes ------------------ Follow us on Twitter:   / cxotalk   ------------------