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Diageo, the world’s largest producer of spirits and beer, recently made history by appointing its first female CEO, Debra Crew. As the first woman to lead the business since its foundation in 1897, Crew's appointment marks a major milestone for Diageo and the drinks industry. Crew brings with her over 25 years of international experience in premier food and beverages companies. She will be responsible for promoting Diageo’s strong leadership in responsible drinking, leading its transformation in the digital world, and driving its corporate mission of being a world-class business built on great brands and meaningful relationships. In her role as Diageo CEO, Crew will face a number of challenges including the need to strengthen their market presence in emerging markets, remain competitive in a highly regulated and ever-changing alcoholic beverages market, and drive the sustainability of their business across their global operations. Tags: #Diageo #DebraCrew #CEO #DiageoCEO #FemalecEO #AlcoholicBeverages #Markets #Sustainability #BusinessLeadership #australia List: 5 Challenges Facing Debra Crew in her New Role as Diageo CEO: 1. Strengthening market presence in emerging markets 2. Maintaining competitiveness in a highly regulated and changing alcoholic beverages market 3. Driving the sustainability of the business across global operations 4. Developing meaningful relationships 5. Promoting responsible drinking