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Google E-A-T is so important that Google mentions it over 180 times in their Quality Raters Guidelines. But what is it and why does it matter so much to Google? Should it matter to you? You better believe it! Google E-A-T is the good stuff in SEO, it’s what builds authority, grows your reach, and builds influence and a rabid fanbase. After this webinar, you’ll be able to: Develop a deep and tactical understanding of Google E-A-T Create an E-A-T friendly content marketing strategy Develop E-A-T supporting structured data Presenter: Jon-Mikel Bailey Jon-Mikel Bailey is the Chief Development and Marketing Officer for Wellspring Digital. Jon has 25 years of digital marketing experience as a writer, speaker, and consultant. He has been published in MarketingProfs, SpinSucks, Social Media Today, and more. He has spoken at the Digital Summit Series, MarketingProfs, and others. - http://www.frederickchamber.org/ - The Frederick Chamber is the trusted leader for business in a vibrant community, connecting business and community through leadership, advocacy, and education. Our members include more than 900 organizations, representing over 35,000 local jobs in a wide variety of industries including Retail, Biotechnology, Manufacturing, Healthcare, Skilled Trades, Service and Hospitality, Technology, Government, Nonprofit, and Education. The Frederick Chamber is the first Chartered Chamber in the United States, and celebrated its 100th Anniversary on May 21, 2012. Located in Frederick, MD, we are committed to helping our members and the community. To learn more and join, visit http://www.frederickchamber.org/ or call 301-662-4164.