How our UX studio uses AI for UX research (Lessons Learned) скачать в хорошем качестве

How our UX studio uses AI for UX research (Lessons Learned)

Join Charlie Gedeon and Allan Macdonald, co-founders of Pragmatic Studio, as they unpack the practical applications of AI in UX research workflows. Through hands-on demonstrations, they explore how AI tools like ChatGPT, Dovetail, and FigJam can augment—not replace—qualitative research processes. Chapters: 0:00 Intro 01:54 Setting up a workspace in Notion 4:25 Using ChatGPT to generate interviews 11:23 Transcribing and tagging interviews in Dovetail 22:26 Note-taking in Notion 24:35 Brainstorming with ChatGPT for theme analysis and reflection 26:36 Organizing and facilitating analysis with FigJam 36:13 When to use AI and how to avoid errors with it 37:54 Q&A Start 39:05 Question: What's your perspective on Notion's new templates and AI? 43:22 Question: Have we tried the AI integration in MIRO? 46:30 Question: How do we integrate our UX/UI process in products where there is an accompanying hardware? 52:47 Closing Key Topics of Discussion: Creating better interview scripts with AI-assisted brainstorming Leveraging AI for efficient interview analysis and insight generation Using collaborative AI tools to enhance client communication Balancing automation with human expertise in research synthesis The workshop offers a nuanced perspective on AI integration, emphasizing thoughtful implementation while acknowledging the importance of human judgment, ethical considerations, and potential biases. Rather than positioning AI as a replacement for human researchers, the presenters demonstrate how these tools can serve as powerful thinking aids that enhance the research process while maintaining the critical role of human expertise. Presented by the Association of Industrial Designers of Quebec (ADIQ), this masterclass bridges the gap between traditional industrial design and modern UX methodologies, offering valuable insights for designers across disciplines. #UXResearch #AI #DesignThinking #ADIQ #QualitativeResearch #UserExperience #DesignTools