This Happens When You Lead Only for the Next Quarter Instead of the Next Decade - Nicola Clement скачать в хорошем качестве

This Happens When You Lead Only for the Next Quarter Instead of the Next Decade - Nicola Clement

Ranked #3 in Australia's top 50 e-commerce leaders, Nicola Clement has navigated a non-linear career across retail, aviation, fashion, and beauty—scaling online revenue from $250M to over $800M at Myer during COVID while leading 75+ direct reports. But her real expertise lies in a radical idea: building sustainable competitive advantages by thinking in decades, not quarters, and proving that human-centered leadership actually drives shareholder value, not against it. In this conversation, we explore why fundamental business transformation takes 3-5 years to stick, how to make the business case for customer and employee-first strategies to skeptical boards, and why authenticity isn't a weakness—it's your competitive edge. Nicola shares her innovation rocket framework for solving customer problems, reveals the hidden cost of quarterly obsession, and offers brutally honest advice for startups tempted by vaporware over transparency. 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮'𝐥𝐥 𝐋𝐞𝐚𝐫𝐧 ◼️ Why businesses planning for decades, not quarters, build durable competitive advantages and sustainable profit ◼️ How to structure a human-centered business case that convinces skeptical boards and delivers 10x ROI ◼️ The innovation rocket framework: turning customer data into prioritized solutions through ideation, hypothesis, and testing ◼️ Why authentic leadership inspires teams to execute hard decisions, even uncomfortable short-term pivots ◼️ Practical guidance for startups: transparency beats vaporware; co-development wins over overselling MVPs 𝐊𝐞𝐲 𝐃𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧 𝐓𝐨𝐩𝐢𝐜𝐬 ◼️ The cost of short-termism: why vanity metrics and quarterly focus prevent real organizational change ◼️ Long-term thinking in practice: the horizon framework and how to align teams around decades-long vision ◼️ Leading through crisis: balancing 10,000 jobs during COVID while building long-term roadmaps ◼️ From zoology to e-commerce: the non-linear career path and why curiosity beats expertise ◼️ Human-centered design meets profitability: Tony Hsieh, customer journey mapping, and the red chair concept ◼️ Authenticity vs. commercial effectiveness: delivering your truth with clarity, data, and emotional connection ◼️ Building cultures where people can be themselves: why diversity of thought drives better outcomes 𝐊𝐞𝐲 𝐌𝐨𝐦𝐞𝐧𝐭𝐬 00:00 Intro 04:51 Introduction & Welcome 05:08 Nicola's Background: Zoology to Digital Pioneer 07:19 How She Discovered the Internet in 2001 09:09 Evolution to Retail & E-commerce 13:21 The Common Thread Across Industries: Customer Centricity 15:44 General Manager at Myer: Scaling $250M to $800M+ 18:37 The Decision to Pursue Oxford MBA 21:43 Leading Through COVID: Crisis & Responsibility 24:09 Getting Into Oxford in 3 Days 27:34 The Real Cost of Quarterly Short-termism 31:04 Practical Framework for Decades-Long Planning 36:59 Tony Hsieh & Profits Driving Missions 40:25 The Innovation Rocket Framework 46:48 Making Human-Centered Cases to Boards 54:14 Advice for Overwhelmed Leaders & Startups 57:46 Vaporware Warning & Win-Win Ecosystems 1:02:04 Learning from Failures & Finding Your Voice 1:07:57 Authenticity as Competitive Advantage 1:11:35 What's Inspiring Nicola Right Now 1:16:10 Final Takeaway: Authenticity Drives Business Results 1:17:41 Outro 𝐆𝐮𝐞𝐬𝐭 𝐁𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝 Name: Nicola Clement Bio: Chief Experience Officer and e-commerce transformation leader with 23+ years driving digital and retail innovation across airlines, fashion, outdoor retail, department stores, and beauty. Ranked #3 in Australia's Top 50 E-commerce Leaders and a global Top 50 CX Influencer. Recently completed her Executive MBA at the University of Oxford's Saïd Business School. Known for scaling online revenue from $250M to $800M+ at Myer during COVID while championing human-centered strategies, agile squads, and sustainable profitability over vanity metrics. Follow Nicola Clement on LinkedIn:   / nicolaclement   𝐀𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 Don't Make Me Think by Steve Krug Delivering Happiness by Tony Hsieh Radical Candor by Kim Scott Prime Minister (Documentary featuring Jacinda Ardern) Browse (Brauz): Retail tech startup solving mid-market retailer challenges, integrating with Shopify 𝐆𝐞𝐭 𝐄𝐧𝐠𝐚𝐠𝐞𝐝 Subscribe to the channel for more inspiring conversations. Follow us on social media: https://linktr.ee/businessunbound 𝐀𝐛𝐨𝐮𝐭 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐔𝐧𝐛𝐨𝐮𝐧𝐝 Every week, your host, Florian Haufe, dives deep into conversations with visionary global leaders to bring you insights, inspiration, and the real stories behind success. #BusinessUnbound #Podcast #Leadership #E-commerce #CustomerCentric #AuthenticLeadership #Profitability #RetailTransformation