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In this workshop, we covered some simple and effective ways that you can help increase how much your customers spend with your food enterprise. And, using ethical and sustainable marketing techniques, you will learn how to improve your customer relationships - which will ultimately keep them coming back for more. This practical and accessible workshop will include training on: Tried and tested tips to improve your customer relationships Optimising your Open Food Network shopfront to improve your sales online How to use email marketing to improve sales Customer retention strategy and techniques How to build trust with testimonials How to improve customer loyalty to your food enterprise Techniques to increase customer basket spend - the simplest way to increase your sales without any extra overheads! This session was be hosted by Kay Reed, who has over 10 years experience in marketing, branding and sales - and who has a specialist knowledge of which marketing techniques work best to support local food enterprises to thrive. Join us in our online community here: Facebook: / thrivingfoodhubs Instagram: / theopenfoodnetworkuk Twitter: / openfoodnetuk