Radical Customer Obsession: Create New Growth & Loyalty in Your Fitness Biz | Amanda Stevens скачать в хорошем качестве

Radical Customer Obsession: Create New Growth & Loyalty in Your Fitness Biz | Amanda Stevens

Discover the surprising power of "Radical Customer Obsession" with author and expert Amanda Stevens. She explains that in a digitally distracted world, the key to success is getting to the heart of what your customers really need, not just what they tell you. From understanding the "Inner Circle" dynamic of female members to learning from other industries, this episode is packed with brilliant insights on how to create a "sticky" business that defies market pressures and turns customers into disciples. Key highlights from the episode: Know Your Customer Intimately: Get "insanely curious" about your members, because the person who joined your gym isn't the same person they are today. The Power of the Inner Circle: For female members, the "inner circle" of 2-3 friends is a primary source of information. Gaining a higher market share of these circles can increase member loyalty and tenure. Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter! Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.co... Ready for more: Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon:   / fitnessbusinesspodcast   Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/on... Leave us a voicemail: https://fitnessbusinesspodcast.com/le... Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/re... Resources: Become an FBP Insider on Patreon:   / fitnessbusinesspodcast   Fitness Business Podcast’s LinkedIn Community:   / 9878228   Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusi... Episode 171 of Fitness Business Podcast: https://fitnessbusinesspodcast.com/17... Our Guest: Amanda Stevens, Author and Keynote Speaker on Consumer Trends and Customer Experience LinkedIn: https://www.linkedin.com/in/marketing... Website: https://amandastevens.com.au/ Radical Customer Obsession Book: https://amandastevens.com.au/rco-order/ Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/me... Suppliers: Brittany Ficano, Program Director at Budderfly:   / brittanyficano01251991   Website: https://www.budderfly.com/ LinkedIn:   / budderfly-inc   Facebook:   / budderflyenergy   Instagram:   / budderfly_inc   Optimizing Energy for Healthcare & Fitness Facilities: https://www.budderfly.com/the-budderf...   REX Roundtables Trusted Suppliers: Egym: Providing digital fitness solutions and equipment. https://egym.com/uk Budderfly: Increasing energy efficiency with no upfront costs or risk https://www.budderfly.com Lionel University: flexible online programs in exercise science. https://www.lionel.edu/ EVOLT 360: providing body composition analysis technology. https://evolt360.com/ American Barbell: getting to you high-quality fitness and strength equipment https://americanbarbell.com/ Skip to the good part: 00:00 Introduction to the guest Amanda Stevens and her book 03:00 Why customer obsession is so important in a noisy, digitally distracted market 04:00 The evolving consumer and the collision of fitness, wellness, and anti-aging 06:00 The future of health and preventative care, and what fitness businesses can learn from it 08:00 Learning from other industries: The "safari tours" concept 10:00 Case study: Mecca's radical approach to knowing its customer 12:00 The fear of niching down and understanding customer avatars 14:00 Loyalty programs: The secret to stickiness or a source of friction? 16:00 Two key strategies: curiosity and celebration 19:00 The importance of an internal customer experience strategy and employee retention 21:00 The "Inner Circle" dynamic and how it impacts member retention and loyalty 24:00 How to become radically customer obsessed in the last quarter of the year 25:00 The intersection of high-tech and high-touch in the AI era About Our Guest: Amanda Stevens is a leading authority on consumer behavior and the author of Radical Customer Obsession. Having spoken at over 40 conferences in 23 countries, she has provided insights to a wide variety of industries, from pet stores to hotel chains. Her work focuses on helping businesses understand what their customers are thinking and feeling, what their motivations are, and what keeps them awake at night. Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!