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The work on your brand and marketing starts well before you go into business. In this workshop, cannabis marketing and branding experts guide you through the proper timeline for creating a brand, building an audience, and growing your network. This winning formula will help those who wish to enter the cannabis industry plan and budget for what’s needed for effective and meaningful brand development. The talk covered: What you can do now to prepare for brand identity development How to build credibility through thought leadership by building a strong personal brand The essential marketing tools you’ll need, and how it takes to develop them How to begin marketing your brand pre-revenue Stella Morrison (she/her) is the Founder and Content Strategist at CannaContent, an award-winning, cannabis-focused digital marketing firm. She is a two-time Content Marketing Awards winner (2023, 2024) who specializes in SEO, brand voice, and editorial strategy. She is based between New Jersey and Cleveland, Ohio. Laura Hand is the CEO and Founder of Laura Loo Experience Design (LLXD). She is an award-winning marketing executive rooted in technology and customer experience design. With 20+ years of leading a digital advertising agency to corporate healthcare marketing teams, Laura offers executive-level fractional marketing expertise to Cannabis wellness brands ready to reach their desired audiences and develop a successful brand strategy that builds revenue and customer loyalty. www.CustomerDelightProcess.com