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In this episode, SCOPE sit down with Jeri Williams, the UK's most followed accountant on LinkedIn, and founder of Smooth Accounting (UK & UAE). Jeri shares her raw and unfiltered journey from quitting her job with two babies at home to building a multi-location firm, embracing AI and automation, and becoming a personal brand powerhouse on LinkedIn. 👉 𝗙𝗼𝗹𝗹𝗼𝘄 𝗝𝗲𝗿𝗶 𝗪𝗶𝗹𝗹𝗶𝗮𝗺𝘀 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: https://shorturl.at/butYn 👉 𝗦𝗺𝗼𝗼𝘁𝗵 𝗗𝘂𝗯𝗮𝗶: https://www.smoothdubai.ae/ 👉 𝗦𝗺𝗼𝗼𝘁𝗵 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴: http://www.smoothaccounting.co.uk/ 👉 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗻𝘁𝘀 𝗖𝗹𝘂𝗯: https://www.digitalaccountantsclub.com/ 🌟 You can check my newly published book 🌟 📕 Moving to Dubai : https://amzn.eu/d/6RLeQzp We talk about: How to build a firm from scratch with no plan (and no regrets) The reality of moving from the UK to Dubai Tech stacks that transformed her firm (Xero, GoProposal, HubSpot, Copilot & more) What accountants need to know about AI and automation Surviving LinkedIn hate while growing a loyal audience Her dream app stack Whether you're an accountant in Dubai, a tech-curious firm in the UK, or just love a good entrepreneurial story - this one’s for you. Connect with us: Follow Jeri: LinkedIn: linkedin.com/in/jeriwilliams Instagram: @thedubaiaccountant TikTok: @thedubaiaccountant Scope Solutions: https://scopesolutions.me Ayman Kaouri on LinkedIn: linkedin.com/in/aymankaouri Like, comment, and subscribe to support the channel and stay tuned for more episodes diving deep into digital transformation, AI, and accounting tech in the Middle East and beyond.