Learning from marketing to quantify developer relations impact: Kevin Lewis and John Booth скачать в хорошем качестве

Learning from marketing to quantify developer relations impact: Kevin Lewis and John Booth

In this talk from DevRelCon London 2023, Kevin Lewis and John Booth look at how marketing metrics can help us in developer relations to demonstrate the value of what we do. Kevin and John discuss the importance of understanding customer acquisition cost (CAC) and lifetime value (LTV) in developer relations. They explain that knowing these metrics allows developer relations teams to be more intentional in their work and make informed decisions about where to focus their efforts. They also emphasize the need for developer relations professionals to be part of the conversation about revenue and to track attribution to demonstrate the impact of their work. In short, when DevRel people understand their work's relationship to CAC and LTV it can help secure funding for projects and contribute to the long-term success of both the DevRel and the wider company. See the transcript and more at https://developerrelations.com