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OpenAI may have paused Instant Checkout, but that does not mean AI shopping is going away. In Episode 17 of AI Edge, Shiv Gupta and Myles Younger break down what OpenAI’s move really means, why agentic commerce is still very much alive, and where AI-powered shopping is actually heading next. They also dig into U of Digital’s new AI Literacy Alliance, Amazon’s new sponsored prompts, the wave of oddly named AI products hitting the market, and a mailbag that covers everything from agentic buying standards to the future of walled gardens. In this episode: • Why OpenAI backing off the ChatGPT buy button is not the death of AI shopping • What Myles shared at Marketecture Live NYC about agentic commerce • Why merchant resistance matters, especially from Amazon • How Amazon is already building ads into AI shopping behavior • What the AI Literacy Alliance is and why U of Digital launched it now • Mailbag questions on agentic protocols, AI tools, walled gardens, and more Learn more about the AI Literacy Alliance: uof.digital/alliance Explore U of Digital: uofdigital.ai If you work in marketing, media, advertising, or adtech and want practical AI insight without the hype, subscribe for weekly conversations, analysis, and real-world use cases. Segmenting 00:00 Cold Open and Setup 02:53 Intro to Episode 17 03:19 What Is the AI Literacy Alliance? 06:09 Why AI Literacy Matters Right Now 07:13 OpenAI Pauses Instant Checkout 09:13 Why This Does Not Kill AI Shopping 12:14 Marketecture Live and the Agentic Commerce Session 17:05 Amazon Sponsored Prompts and AI Ads 20:17 Why Amazon Still Has the Strongest Commerce Advantage 21:53 Quick Hits, Liz, FreeWheel, and Outmax 24:08 Mailbag, Who Will Set the Agentic Buying Standard? 28:43 Mailbag, Hair Product Question 29:47 Mailbag, Walled Gardens and the Future of Solo Vibe Coding 34:42 Mailbag, If You Were an AI Model, Which One Would You Be? 36:11 Mailbag, Favorite Non-Work Use of AI 38:44 Mailbag, Naming the Next AI Company 39:10 Wrap Up and Where to Learn More