Friday Jokes, Real Clients: Ben Westerby on Consistency on LinkedIn скачать в хорошем качестве

Friday Jokes, Real Clients: Ben Westerby on Consistency on LinkedIn

If you’ve ever thought, “LinkedIn isn’t for me” or “I’ve got nothing to post”… this episode will change your mind. This week I’m joined by Ben Westerby, founder of Westerby Consultants and a fractional Finance Director who’s built a seriously solid business by doing two things most people avoid: showing up consistently and being completely himself. You might already know Ben for his Friday jokes on LinkedIn. They’re intentionally groan-worthy, and they work. But behind the humour is a really smart approach to visibility, trust, and building relationships that turn into real conversations and real clients. Timestamps 00:00 Ben’s Friday Joke Warm-Up and What You Put In, You Get Out 00:30 Last Monday of 2025 and Why Consistency Matters on LinkedIn 00:44 Meet Ben Westerby, Fractional Finance Director and Business Mentor 01:41 What Is a Fractional Finance Director? Explained Simply 02:46 Who Fractional FD Support Helps and Typical Business Sizes 04:20 Retainers, Planning Ahead, and Building a Work Life Balance 05:32 The Reality of Going Self-Employed: Months 1 to 18 07:02 Ben’s LinkedIn Journey: From Needing Leads to Building Relationships 08:40 Content Ideas Everywhere: The Camera Roll Trick for LinkedIn Posts 09:36 Friday Jokes on LinkedIn: Why Ben Started Them and Why They Work 12:22 Personal Brand Truth: Some People Won’t Like You and That’s Fine 14:28 LinkedIn Algorithm in 2025: What Ben Has Noticed and How to Respond 16:12 2025 Review: Big Wins, Habits, and Personal Goals That Kept Ben Moving 20:52 The Tough Bit: Appendicitis, Recovery, and Getting Back on Track 22:18 Ben’s Business Tech Stack: Diaries, To Do Lists, LinkedIn Inbox Tools 26:04 2026 Plans: New Platform for Vetted Fractional Executives 28:54 Launch Event in Leeds: February 12 and Finding Your Fractional Match 29:12 Speaking, Confidence, and Showing Up More in 2026 30:20 Non-Negotiable Date Nights and Planning What Matters First 32:27 Ben’s Best LinkedIn Advice: Record the Video, Post It, Be Yourself 32:53 Closing and What’s Coming Next on Live and Linking In this episode, we cover: What a fractional Finance Director actually does (and why more businesses need this) How Ben moved from “busy but messy” to retainers, structure, and a proper work-life balance The LinkedIn habits that helped him grow his network and stay top of mind Why “trying to please everyone” is the fastest way to blend in Ben’s simple content system (including the camera roll trick) What he’s launching in 2026: a platform for vetted fractional execs and a live launch event in Leeds If you want to grow on LinkedIn without playing a character, copy Ben’s approach. It’s practical, repeatable, and it proves you don’t need to be polished to be effective. Connect with Ashley on LinkedIn:   / ashley-leeds-15-minute-guy   My website: https://just.15mins.day Join the Live & Linking Hub: https://15mins.day/WHY Watch, like, comment, and subscribe.