If My MER Dropped 25%, Here’s Exactly What I’d Do (Step-by-Step) скачать в хорошем качестве

If My MER Dropped 25%, Here’s Exactly What I’d Do (Step-by-Step)

🟢 Get a FREE Audit of Your eCom Brand here: https://www.thevisionarygrouptx.com/c... If you’re scaling an e-commerce brand past 7 or 8 figures, guessing your way through ad spend will eventually break the business. In this video, I break down MER (Marketing Efficiency Ratio), the one metric that tells you, at a glance, whether your entire growth system is getting healthier or quietly falling apart. More importantly, I show you exactly what to do when MER drops: Why a MER drop isn’t the problem - it’s a signal How to diagnose the real bottleneck step-by-step How operators fix efficiency issues without killing growth This is the same decision framework we run with brands doing seven, eight, and nine figures in profitable revenue. ⏱️ Timestamps: 0:00 – Why MER is the metric that actually matters at scale 0:29 – How to think like an owner when MER drops 1:36 – What MER is and how to calculate it correctly 2:16 – Why ROAS and channel metrics lie 2:40 – What actually causes MER to drop 3:11 – CAC vs CPA (this mistake kills scale) 4:20 – How to spot creative fatigue before performance collapses 4:36 – Prospecting vs retargeting (the 80% rule) 5:30 – When a MER dip is normal, and when it’s dangerous 7:06 – Why scaling is a math problem, not an emotional one 8:00 – Diagnosing revenue drops (CVR, AOV, offers) 9:07 – Retention and LTV: the silent efficiency killer 10:00 – Margin, COGS, and hidden costs no one audits 10:56 – MER is a system metric, not an ad metric 12:02 – How to get a free brand audit