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How often have you faced issues in effectively communicating a well formulated strategy to the right stakeholders? Understanding organizations’ strategic plan by all who are involved in the execution is as important as optimally creating it. A well-orchestrated process must be in place to facilitate better understanding of the strategy and the specific roles to be played by different teams. Unless the goals are understood clearly, chances are that you end up having a big gap between intended strategy and the realized strategy. So, how do we ensure that you have the right plan and process in place for a successful communication of strategy? It is a well-known fact that majority of strategies fail, a key contributor being poorly designed and executed communication plan. One should be committing adequate resources and time to develop a sound method to overcome this. Develop your communication strategy. Developing a solid communication strategy is not easy, you improve as you learn more from the feedback you get on how well the target groups received and understood the message, as it was intended. This is a continual process and there is no such thing as achieving 100% perfection. Ensure that this two-way process is effectively managed.