113: How To Grow Your Business with SEO (Without Social Media) — Faith Hanan on Her Faith at Work скачать в хорошем качестве

113: How To Grow Your Business with SEO (Without Social Media) — Faith Hanan on Her Faith at Work

How to Grow Your Business With SEO (Without Social Media) — Faith Hanan on Her Faith at Work Episode Overview Are you tired of posting on Instagram and TikTok every day — only to watch your content die in 24 hours? In this episode of Her Faith at Work, host Jan Touchberry sits down with Faith Hanan, accidental SEO expert, copywriter, barrel racer, and mom of three, to talk about one of the most powerful (and misunderstood) tools for growing a Christian woman's business online: search engine optimization. Faith has not posted on social media for her business in over three years — and her business is still growing. In this conversation, she breaks down why SEO is the "crockpot of marketing," how to find the right keywords for your business, and what tools you can use today even if your budget is $0. About Faith Hanan Faith Hanan is an accidental SEO expert, copywriter, podcaster, homeschool mom, worship leader, and competitive barrel racer. She runs a copywriting and SEO agency and teaches faith-filled entrepreneurs how to scale their online businesses using SEO, keywords, and blogging — all in less than 20 hours a week. She is the host of the Simple SEO & Marketing podcast (https://faithhanan.com) and creator of the Simple SEO Framework (SSF) group coaching program. What You’ll Learn in This Episode 1. What SEO actually is — and why it shortens your sales cycle by putting you in front of "hot leads" instead of cold audiences 2. Why social media content has a half-life of less than 24 hours (and what to do instead) 3. How Faith hasn’t posted on social media for her business in 3+ years — and still grows 4. The #1 mistake entrepreneurs make with keywords (hint: you’re speaking a different language than your customers) 5. Why targeting 120 highly specific monthly searches beats chasing 10,000 broad ones 6. The free tools you can start using today: Ubersuggest and Google Search Console 7. How to know if your SEO is actually working 8. Faith’s simple framework: get your core pages optimized first, then add SEO-rich blog content 9. How to write an SEO-optimized blog post in 90 minutes and maintain your traffic machine in 2 hours a week Key Takeaways What is SEO and why does it matter for small business owners? SEO (Search Engine Optimization) helps search engines like Google understand what your business does and surface your website to the right people at the right time. Unlike social media, which dies within 24 hours, SEO-optimized content can drive traffic for years. Faith describes it as "the crockpot of marketing" — you do the work upfront and results compound over time. How do I find the right keywords for my business? Faith recommends a two-step process: 1. Start on paper — brainstorm words and phrases your ideal client would type into Google when searching for the problem you solve. 2. Then validate with a tool — Ubersuggest (free version) connects directly to Google's API and gives you real search data, not estimates. Key insight: A keyword with only 120 monthly searches from your exact ideal client is far more valuable than a keyword with 10,000 monthly searches dominated by Nike and Under Armour. How long does SEO take to work? Most businesses start seeing results within 1.5 to 3 months, with more significant momentum around 6 months. The speed depends on your website’s current health, how long you’ve had a web presence, and how competitive your keywords are. Can I do SEO without being on social media? Yes. Faith is living proof. She stopped posting on social media for her business over three years ago and relies entirely on SEO and long-form content (blogs, podcasts). Because SEO-optimized content continues to be indexed and discovered for years, it works for you 24/7 — even while you sleep. Episode Timestamps 00:00 Introduction — Meet Faith Hanan 02:25 Faith’s background: SEO agency, homeschooling, and barrel racing 03:55 Jan’s personal SEO journey — 6 months in, seeing momentum 04:32 SEO is the “crockpot of marketing” — why people quit too soon 05:00 What SEO actually does (and why it shortcuts the sales process) 06:33 The social media rat race and why SEO is a better long-term strategy 07:13 Faith hasn’t posted on social media for 3+ years — and it started as a church fast 08:10 The half-life of social media vs. the longevity of blog content 09:17 How to get started with SEO without getting overwhelmed 09:45 The keyword language gap: how you talk vs. how clients search 10:57 Why small, specific keywords beat high-volume broad terms 13:40 Free and affordable keyword tools — Ubersuggest deep dive 15:00 Start keyword research on paper first, then use tools 16:36 How to know if SEO is working — Google Analytics & Search Console 17:00 Optimize your core website pages before your blog 19:16 Broken links, analytics, and getting coaching (barrel racing analogy) 22:05 About the Simple SEO Framework (SSF) group c...