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Listen up, shop owners—this one’s gonna ruffle feathers, but it just might save your ass. In this episode of Repair Shop Reckoning, I’m calling out the "feel-good" pricing nonsense that's killing profits across the industry. You ain’t running a charity. You’re running a business. And if you’re not calculating loaded labor costs, tracking cores and returns, or charging for your damn time, you’re already bleeding money. I walk through how we plugged a $900 hole in core returns in one month, why labor and parts need to be profitable, and how we charge a 3% card fee and sleep just fine at night. Plus, I’ll break down why I gave 10% of my companies to two of my top guys—and why your team can’t grow your business if you’re hiding the numbers from them like it’s classified info. We’re not here to play small. I’ve built a team that makes six figures, gets bonuses, drives diesel trucks on my dime, and gets profit-sharing checks every quarter—and guess what? We still make money because we run a real business, not a circus. So if you're still handing out free estimates, eating $5,000 mistakes, or whining about a $300 insurance increase, grab a seat. We’re plugging every leak, punching every excuse, and putting money back where it belongs—in your bank account. Welcome to the reckoning.