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Scott Birnbaum (CEO & Founder of Booster) is changing the way fundraising is done in sports. In this episode of The Gametime Guru Podcast, we dive into a problem that every coach, parent, and athlete knows all too well: sports cost money, and not every school has the same budget. One school might have $0 in their athletic budget, while another just a couple miles away has $100,000+ sitting in boosters. That gap affects travel, equipment, meals, tournaments, and opportunities for kids. Scott breaks down how Booster is flipping the traditional fundraising model on its head. Instead of selling popcorn, candy, or wrapping paper, Booster helps teams raise money through something people actually care about: content and connection. In this episode, we cover: Why high school sports fundraising is more important than ever The biggest expenses teams are actually paying for (and what surprises most people) How Booster uses subscription-based content hubs to raise recurring revenue Why this model builds real community around a team (not just one-time donations) How athletes, parents, and student media creators can support the storytelling side Where Booster started (Texas / NIL roots) and where Scott sees it going next If you’re a coach, athletic director, booster club, parent, or just someone who loves the business side of sports, this is one you’ll want to share. How to get started with Booster: Visit Booster → https://booster.club/ (Scott also shares how teams can reach out directly during the episode so you can listen for his email information if you'd like) 0:00 Fundraising realities in high school sports 0:35 Who is Scott Birnbaum? 8:53 What is Booster and how does it work? 12:39 Why “community” beats selling stuff 18:46 Can Booster work for youth/club sports? 22:17 Booster’s NIL origin story (Texas roots) 30:46 Why recurring revenue matters for coaches 34:54 How coaches/parents can get started 36:33 The vision for the next 3–5 years Follow The Gametime Guru Podcast New interviews every week with athletes, coaches, and sports business leaders. If you enjoyed this episode: ✅ Subscribe ✅ Drop a comment: What’s the biggest fundraising challenge your team faces? ✅ Share this with a coach or parent who needs a better fundraising option #Fundraising #HighSchoolSports #BoosterClub #SportsMarketing #YouthSports #NIL #SportsBusiness #TheGametimeGuru #Coaching #Athletics